A Guide to Storage Sustainability

It is often said that data is an organization’s most valuable asset—as such it requires enterprise storage infrastructure. Rising energy costs, increased economic pressures, and growing awareness of global climate change have put executive eyes on the data center.

Achieving sustainability goals can require untangling decades of infrastructure and operations decisions. According to the IBM Institute of Business Value research, 73% of executives have set a net-zero carbon offset goal. Moreover, 86% of companies have a sustainability strategy, but only 35% of companies have taken action toward meeting those goals. Why the disconnect? Sustainable business operations can require unwinding decades of operational processes and infrastructure investments—but doing so can serve as a catalyst for business transformation.

The pressure to examine resource consumption is not just coming from executives, either; two-thirds of consumers say they change their buying behaviors in part due to environmental factors. Consumers are pushing companies to pivot to more sustainable operations, and that includes their data centers. Fortunately, IBM Flash Storage products not only offer greater energy efficiency over industry leading competitors, but also greater storage density.

Read our Guide to Storage Sustainability to learn how these features can make a difference for the environment—and for your organization’s bottom line.